Musings

Weekly Musing: What is Partnership Publishing?

Since one of my goals this year is start learning more about the publishing business, I thought I would spend this week’s musing explaining what partnership publishing is. Honestly, even though I re-read the November/December 2014 Writer’s Digest article by April Eberhardt which inspired this post, I was still a little bit confused. Looking up additional information helped as did figuring how it differs from vanity and some other forms of non-traditional publishing.

The best way to define what partnership publishing is the author pays a publisher, either up front or from profits from book sales, to have their book published. This sounds very similar to the definition of a vanity publisher however, there are several large differences.

With a vanity publisher, a term that’s been around since 1941 although the concept has been around far longer, the only way the “publisher” turns a profit is from how many authors it convinces to give them money to physically publish their book. The vanity publisher doesn’t care if the book is good is properly edited, nor do they help with book cover design, distribution, or marketing. Essentially the author gives the publisher a certain amount of money in exchange for the publisher printing out a certain amount of books for that author. After that, it is up to the author to sell their own book to recuperate their costs which rarely happens.

In partnership publishing, an author approaches a publisher to possibly publish their book. The publisher reads and reviews it to see if it has merit. Then they work with the author and come up with a plan for cover design, marketing, publicity, and distribution. The catch is the author does bare part of the cost for all of this. From my research, partnership publishers are often willing to stick with an author beyond the initial release of their book. I guess in traditional Big Five Publishing, it’s not uncommon for the publisher to give a book a big push for six weeks and if it hasn’t gotten any traction, then that’s it in terms of promotion and marketing and most likely, their contract with the author.

If some of what I described about partnership publishing sounds similar to self-publishing it’s because it does. However, with self-publishing you are doing all of this on your own meaning you are hiring and paying for an editor (and please get a quality editor!), a book cover designer, as well as marketing and publication. Also, unlike either traditional or partnership publishing, you don’t have the backing of a publishing company who will do both print and digital publishing.

So now that you’re probably a bit confused, let’s refocus on partnership publishing. I’ll admit, the first time I read the Writer’s Digest article I was very skeptical. I still am even though it sounds like it is different enough from vanity publishing to be legit, different enough from self-publishing to shake off the DIY stigma that still exists, and different enough from traditional publishing where the author might actually be allowed to have a say in each step.

Publishing a book is a team effort no matter which route you take. But I guess what concerns me the most with partnership publishing is how much money it costs the author. On average, according to the Writer’s Digest article, it can cost $5,000 to $10,000 and that’s not including printing costs. If an author wants to focus strictly on digital, then the average costs are $3,000 to $5,000. Of course, as mentioned above, these are to pay for services such as editing, cover design, initial marketing and promotion, and distribution. Some of the websites referenced in the article I took a look at and some only provide a few of these services while others provided all of them or would work with places that handle marketing, for example. So in a way there could be multiple companies involved beyond the publisher.

Another concern I have is how is partnership publishing different from an author approaching a small or medium-sized publisher? Some of the authors I know who are with small to medium sized publishers have mentioned they were involved with the cover design decision as well as marketing and promotion. That’s one of the draws many newer authors have to a small or medium-sized publisher is that more personal relationship. So instead of paying a publisher to help with marketing and promotion, which many authors are expected to be responsible for regardless of who has published their book, to do this, why not pursue a small to medium-sized publisher?

I’ll be honest, partnership publishing doesn’t make much sense to me especially in light of small to medium-sized publishers. I understand and appreciate that within a partnership publisher that the author retains the rights to their book, rather than the publisher, and that it is a team effort with the author having input along every step of the way. But there is an alternative that exist which can allow for the author to not pony up the money directly. Or why not just self-publish? Of course, self-publishing doesn’t allow an author to distribute paper copies of their book unless they partner up with an independent book store.

Perhaps I’m missing the appeal of it which is fine. If this particular business model works for an author, and it’s legit, then go for it. Personally I’d rather save that several thousands of dollars I don’t have and take my chances in the future either doing parts of it on my own or going through traditional or smaller publishers.

Musings

Weekly Musing: I Don’t Like You

A subject which has been floating around in my head for a while is what is the difference between unlikeable vs. unlikeable as it relates to a character? What I mean by this is what is it about a character that makes a reader want to go along on their journey even if that character isn’t easy to root for or like? The easy answer is it is all subjective. Each reader and each writer responds differently to a character. It’s why some people love the villains more than the hero. Or why some people prefer the girl pick the billionaire over the sweet, but broke, guy. Or why we can root for a character like Dexter Morgan even though he’s a serial killer.

So why does the piece of advice frequently given to newer writers to not have an unlikeable protagonist exist? Or at the very least don’t make them so unlikeable at the beginning because then the reader won’t want to take a journey with them. It makes me wonder how valid this piece of advice is. Is there an assumption that a majority of readers only want a “perfect” protagonist? I think this leads to many writers believing the protagonist has to be a good person who has bad stuff happen to them. Or somehow a less than pristine character cannot possibly resonate with readers. Or if those goods are damaged then the expectation is our imperfect protagonist will be made more perfect by the conclusion of the story.

Since we are dealing with fiction shouldn’t the characters in those stories reflect the variety of people we know and interact with in our daily lives? In my opinion, the answer is yes and that means telling the story of an “unlikeable” character. After all, isn’t his or her life and story just as valid as someone who is more universally agreeable? Yes, fiction is escapism, but that shouldn’t mean a less than agreeable character shouldn’t be the star. Also, it can be boring to have a protagonist who is just so gosh darn likeable all the time. Please have a wart or a bunch, please!

Yet there are times I sit in my critique group and listen to feedback giving, the word unlikeable comes out and often in a negative way. Or as I listen to people discuss a show, movie, or book and complain how unlikeable a main character is. Many times when I hear the reasons why someone finds a character unlikeable it is clear to me it’s a purely subjective thing. This is fine as we all have types we don’t like.

But what floors me is when people take it a step further. What I mean by this is when people express that kind of unlikeable character shouldn’t be in anything, ever. Take a character like Dexter Morgan. Serial killer of killers. Taker out of the trash. Hard to like a person like that yet Dexter Morgan does click with readers, and later TV viewers until the show got ruined. But there is also a large group of people who read the first few chapters of a book and went, “Nope, not for me.”

What concerns me as a writer is when I hear fellow writers give feedback that a character isn’t likeable and offer suggestions to soften the character to be more likeable. Granted, suggestions made after only reading the first chapter or two of a story in general tends to be a bit nebulous as we don’t know what kind of character development will take place. Sometimes it’s intentional and when I’ve not liked a character I try to explain why beyond “I just didn’t like this person.” Sometimes the writer has written a character too extreme without realizing it so it can be good to hear how a character is coming across.

Another reason why it concerns me is because perhaps it’s a reflection of this notion that nothing can be offensive or negative. It’s like living inside a Disney movie where everyone is so good with the exception of one or two people who are cartoony and unrealistic villains. Life isn’t a Disney movie and again, people exist in the world who aren’t good people, who you aren’t going to want to be friends with, and who view life differently. For some I guess that makes a character too unlikeable to read.

And how is an unlikeable character different from a villain? Some villains are easy to like, even love, and easy to root for yet a character that isn’t evil or have ill intent may not be someone you like. It comes down to motivation. A well-constructed villain views himself or herself as the hero of their own story. Perhaps there is something in their past that in a perverse way justifies what bad they are doing. Other times it’s plain fun rooting for the baddie.

I know that worrying about if my main character is likeable or not has given me pause many times. But a piece of advice I frequently come back to is everything comes back to being true to the character and the story. None of us are likeable all of the time. The trick then is to make the unlikeable character relatable in some way. Keep in mind many readers will “get” it even if the character isn’t someone they would normally like in real life. If their story is interesting, the reader will stick with them. Then there are those readers who truly won’t understand or care if a character is not absolutely likeable from the beginning. That’s okay. Losing readers because of reader preference is not the end of the world despite what some may say.

Musings

Weekly Musing: Quite a Character

Something any writer must be able to do is have the ability to create characters. Or at least have good enough hearing to pay attention to when a character pops into your head with a story to tell. Character creation is one thing I’m not sure a lot of readers realize can come from anywhere. Some are created from scratch by the author while others come to the author. A big reason why it’s never a good idea to think a story is a reflection of the author as a person unless noted otherwise.

For me, it seems most of my characters just come to me. I even hesitate using the phrase “my characters” as I don’t think I own these characters. Even though they live in a fictional world, they are still real to some degree. What I mean by characters come to me is either I’ll be trying to sleep or reading, watching TV, or doing something else when a complete stranger pops into my head to say hello. If I’m lucky then maybe they bring me a gift, or curse, depends on the situation, of a story they’d like to have told.

Most of the time I’m not so lucky. The stranger just presents himself or herself to me and it’s up to me to figure out what to do with them. When it’s up to me to figure out what a character wants, it takes a lot of “talking” to figure out what he or she wants to say. Even when the character comes with a story, it’s still up to me to interview him or her so we can get to know each other better.

Other times, though, I’ll have an idea for a story and what kind of main character it should be about. When this happens, I naturally start with the basics of gender, age, and physical appearance but beyond the superficial I rely upon the character’s actions in the story to show me who they are.

Rarely do I sit down and say that I am going to have a story with a certain type of character. This is something I have been considering more as I think about how to push myself creatively. Sometimes it’s something like having a character of a different ethnic background from previous works. Sometimes it is creating a character based upon a piece of history I read. Sometimes it’s as simple as wanting to see certain kind of character more in literature and I don’t think I’m reading enough of that particular kind.

In the past I’ve tried using character sheets since it appeals to my natural organized personality, but I found them too tedious. Previously I’ve discussed some of the other reasons why I don’t care for them. A couple of years later and I still feel many of the questions are characters sheets are irrelevant to discovering who the character is. Yes, experiences shape a person but I failed to see how being the oldest child in a family had anything to do with a story in which family wasn’t a theme. Another problem I have with character sheets is often times the questions seem meant for characters and stories set in modern times.

What I do now instead of character sheets is simply brainstorm. I allow stream of consciousness to take over and list what kind of person the character thinks she or he is, what it is he or she wants (a big thing to know before the story starts), any quirks he or she may have, etc. During the brainstorming phase I’ll discover potential minor characters and what their role might be.

The bulk of creating a character for me, though, doesn’t come from filling out character sheets or brainstorming or “speaking” with them but from actually writing the story’s rough draft. As many writers experience, even with plans characters have a way of changing everything by doing what they want to do. To me this is when characters come to life. Think about it. We can all list what kind of person we think we are but it’s not until we are put into a situation that our true self comes out. Why should this be any different for a fictional character?

That’s not to say that someone who is demure suddenly becomes aggressive because he or she is put into a particular situation. There’s a line between change born of an organic cause to acting out of character. But just as in real life, it’s the story that reveals what character. That’s why when it comes to developing a character, for me it is a combination of doing pre-story legwork while allowing for the story to show who the character really is.

As you can see, creating a character isn’t a simple process. For me it’s not a simple process but I’m sure for others it is more straightforward. Whatever method you use as a writer as long as you still come out with interesting and compelling characters then it works.